Issue of March 22, 2015

Baguio Day Anniversary Issue
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‘Valley of Colors’ adopted as La Trinidad’s brand essence
by OKE

La Trinidad has adopted “Valley of Color” as its tag line.

Mayor Edna Tabanda said the tag line captures the essence of the town as a place where various cultures meet.

“La Trinidad is the melting pot of various cultures not only from Benguet but the whole Cordillera and other provinces as well,” Tabanda said.  

She added that the branding represents the identity of the town because aside from the varying cultures, the town also offers various products such as flowers, vegetables, and its famed strawberry fruit, among others.

The town is also growing fast as a metropolis of Benguet, partly due to its proximity to Baguio City, she said.

She added they came up with the branding with the help of different sectors in the community together with the local government unit. The branding was launched in time for the town’s celebration of the Strawberry Festival dubbed as “Valley of Colors: A Colorful Gathering and Merry-Making” this month.

“We also had help from the late Atty. (Damaso) Bangaoet Jr.; he provided great ideas,” she said adding that they even asked him to be a consultant for the festival before he passed on. Bangaoet is considered the “Father of Panagbenga,” where he was the first to organize Baguio City’s flower festival.

Aside from being known as the Strawberry Capital of the Philippines, the town can add the new tagline to draw people in the valley said Tourism Officer Valred Olsim.

“The tagline will be the brand essence that will stick with La Trinidad,” Olsim said. 

Department of Tourism OIC Regional Director Mary Bilagot lauded the town for coming up with its branding, stating that this will help in promoting the town.

Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. 

Also known for its branding in Benguet province are Kabayan with its tagline, “Mystical Kabayan,” Baguio City with the famed “City of Pines,” and Kibungan with its “rocky wall of beauties” branding for its tourist spots suitable for sports tourism, among others.

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Office of Civil Defense – CAR
Philex Mining Corporation
Philipine Long Distance Telephone (PLDT)
Philippine Veterans Bank
Pines City Colleges

Bureau of Fisheries and Aquatic Resources – CAR
Department of Health – CAR
Kalapaw Restaurant
King’s College of the Philippines
Marlon Ray Labagnoy Review Center
Mayor Mauricio G. Domogan
National Grid Corporation of the Philippines
Pag–IBIG Fund / HDMF Baguio
Regional Development Council and National Economic & Development Authority – CAR
Technical Education and Skills Development Authority – CAR
TI (Philippines), Inc.
University of the Cordilleras
University of the Philippines – Baguio

Ahead Tutorial and Review
Assumption Medical Diagnostic Center
Baguio General Hospital and Medical Center
Baguio Water District
Benguet Corp
Benguet Electric Cooperative, Inc.
Benguet State University
BSBT College Inc.
Bureau of Internal Revenue – CAR
Commission on Higher Education – CAR
Congressman Nicasio M. Aliping Jr.
Congressman Ronald M. Cosalan
Curamed Pharmacy
Department of Environment and Natural Resources – CAR
Department of the Interior and Local Governement – CAR
Dreamforce Review and Training Center
Easter College
Fabulo Beauty and Image Salon
Far East Pacific Commercial
Filipino–Japanese Foundation of Northern Luzon, Inc.
Ganza & Solibao Restaurants
Gov. Nestor B. Fongwan
Immigration Network Services, Inc.
Lepanto Consolidated Mining Company
Mayor Edna C. Tabanda
MMS Development Training Center Corporation
Mother Earth Deli Basket
Nagomi Spa
Sangguniang Panlalawigan

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