Issue of October 23, 2011
Mt. Province

102nd Baguio Day Anniversary Issue
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Media holds tourism summit
by Harley Palangchao

The renewed drive to bring back the old luster of Baguio’s tourism industry gained ground as key members of the Baguio Correspondents and Broadcasters (BCBC) presented over the weekend how the media can help in the campaign.

Saturday’s Media Tourism Summit was a show of wit and ta-lent among journalists from print, broadcast, and television stations based in Baguio and Benguet, who pledged to help the city and its partners in promoting Baguio as a top tourist destination.

With support from the city government and the Hotel Restaurant Association of Baguio (HRAB), journalists who were grouped into four teams followed the SWOT analysis method during their strategic planning.

SWOT stands for strengths, weaknesses or limitations, opportunities, and threats.

BCBC officials led by president Migs Velarde Jr. pushed for the summit in wake of the growing concern of tourism stakeholders in Baguio that bad news about the city is dominating the supposedly good news since the trash slide in Irisan in August.

One of the group’s presentation stated that members of the Fourth Estate have  a great role in tourism promotion because journalists can bring messages across a wider audience.

This, even as the mainstream media also serves as a primary venue for tourist promotion while journalists have good partnership with the different sectors.

One of the recommendations during the event was for the city government to help institutionalize the media tourism summit.
Velarde earlier said that the conduct of media tourism summit spells out the responsibility of media in promoting tourism; they should not be just conveyors of news or information but also do their roles as citizens of Baguio.

Both Mayor Mauricio Domogan and Baguio Rep. Bernardo Vergara graced the event while city councilor Elmer Datuin, chairman of the committee on tourism, including tourism advocates Freddie Alquiros and Anthony de Leon and Gladys De Vera observed the conduct of the summit.

The group presentations were already submitted to HRAB and to the office of Datuin for reference in future meetings between members of the media and tourism advocates.

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PWU Baguio
Technical Education & Skills Development Authority – CAR
University of Baguio

Baguio Central University
Baguio Country Club
Benguet Electric Cooperative Inc.
Bureau of Fisheries and Aquatic Resources – CAR
Congressman Ronald M. Cosalan
Department of Health – CAR
John Hay Management Corporation
National Grid Corporation of the Philippines
New Media Services
Pag–IBIG Fund
Pines City Colleges
Sangguniang Panlungsod

Assumption Medical Diagnostic Center
Baguio Center Mall
Baguio Water District
Choobi Choobi
Congressman Mark O. Go
Councilor Leandro B. Yangot Jr.
Curamed Pharmacy
Department of Environment and Natural Resources – CAR
Department of Public Works and Highways – CAR
Department of Science and Technology
Fabulo Beauty and Image Salon
Far East Pacific Commercial
Filipino–Japanese Foundation of Northern Luzon, Inc.
Ganza & Solibao Restaurants
Gen. Benjie B. Magalong
GMS Technology
Governor Crescencio C. Pacalso
Mayor Mauricio G. Domogan
Mayor Romeo K. Salda
Mother Earth Deli Basket
Nagomi Spa
Narda’s / Sunflower Ridge
Northern Luzon School for the Visually Impaired, Inc.
Our Lady of Mt. Carmel Montessori, Inc.
Philex Mining Corporation
Police Regional Office – CAR
Regional Development Council – CAR and National Economic and Development Authority – CAR
Regional Tripartate Wages and Productivity Board – CAR
SN Aboitiz
Tony Boy Tabora
Veterans Bank

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