Issue of October 23, 2011
Mt. Province

102nd Baguio Day Anniversary Issue
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Media holds tourism summit
by Harley Palangchao

The renewed drive to bring back the old luster of Baguio’s tourism industry gained ground as key members of the Baguio Correspondents and Broadcasters (BCBC) presented over the weekend how the media can help in the campaign.

Saturday’s Media Tourism Summit was a show of wit and ta-lent among journalists from print, broadcast, and television stations based in Baguio and Benguet, who pledged to help the city and its partners in promoting Baguio as a top tourist destination.

With support from the city government and the Hotel Restaurant Association of Baguio (HRAB), journalists who were grouped into four teams followed the SWOT analysis method during their strategic planning.

SWOT stands for strengths, weaknesses or limitations, opportunities, and threats.

BCBC officials led by president Migs Velarde Jr. pushed for the summit in wake of the growing concern of tourism stakeholders in Baguio that bad news about the city is dominating the supposedly good news since the trash slide in Irisan in August.

One of the group’s presentation stated that members of the Fourth Estate have  a great role in tourism promotion because journalists can bring messages across a wider audience.

This, even as the mainstream media also serves as a primary venue for tourist promotion while journalists have good partnership with the different sectors.

One of the recommendations during the event was for the city government to help institutionalize the media tourism summit.
Velarde earlier said that the conduct of media tourism summit spells out the responsibility of media in promoting tourism; they should not be just conveyors of news or information but also do their roles as citizens of Baguio.

Both Mayor Mauricio Domogan and Baguio Rep. Bernardo Vergara graced the event while city councilor Elmer Datuin, chairman of the committee on tourism, including tourism advocates Freddie Alquiros and Anthony de Leon and Gladys De Vera observed the conduct of the summit.

The group presentations were already submitted to HRAB and to the office of Datuin for reference in future meetings between members of the media and tourism advocates.

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Baguio Country Club
Department of Tourism – CAR
University of Baguio
Venus Parkview Hotel

Congressman Mark O. Go
Department of Health – CAR
Kings College of the Philippines
Lepanto Consolidated Mining Company
Mayor Mauricio G. Domogan
Narda’s Handwoven Arts & Crafts Inc.
Philex Mining Corporation
Pines City Colleges
Province of Benguet
Sangguniang Panlungsod
SM City Baguio
Social Security System

Assumption Medical Diagnostic Center
Baguio Center Mall
Baguio Central University
Baguio Heart and Lung Diagnostic Center Inc.
Baguio Memorial Chapels Incorporated
Baguio Water District
Bureau of Fisheries and Aquatic Resources – CAR
C & Triple A Supermart
Congressman Ronald M. Cosalan
Curamed Pharmacy
Data Center College of the Philippines of Baguio City Inc.
Department of Agriculture – CAR
Department of Environment and Natural Resources – CAR
Department of Trade and Industry – CAR
Department of Transportation – CAR
Easter College Incorporated
Fabulo Beauty and Image Salon
Fast East Pacific Commercial
Filipino–Japanese Friendship Association of Northern Luzon, Inc.
GMS Technology
Immigration Network Services, Inc.
La Funeraria Paz, Inc.
Mayor Romeo K. Salda
MMS Development Training Center Corporation
Mother Earth Deli Basket
National Economic & Development Authority–CAR
Overseas Workers Welfare Administration
Philippine Science High School – CARC
R.A. Gapuz Review Center
Regional Tripartite Wages and Productivity Board – CAR
Solibao – Ganza Restaurant
Technical Education and Skills Development Authority

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