Information and Communications Technology (ICT) and tourism-based economy proved to be the big drivers for manpower requirement among investors, according to raw data of Philippine Employment Service Office (PESO) Baguio office.
Call center agents, skilled workers, and shopping mall staff members landed in the top five job vacancies for 2012.
PESO’s accomplishment report showed call center agents topped the list of occupations from last year with 3,600 vacancies, followed by production operators (1,900), quality control/office staff (1,300), sales clerks (1,200), and service crew (700). Promodisers, administration assistants, supervisors, management trainees, and engineers/field coordinators/merchandisers round up the top 10 occupations needed by companies last year.
The data underscored Baguio City’s competitive ICT capability with the business process outsourcing industry’s continuous demand for manpower.
Loakan’s Export Processing Zone is also cited as a big contributor in employment for skilled workers in production.
The city’s booming economy is likewise highlighted through the increasing demands for goods and services, as well as the healthy purchasing power of consumers.
In business establishments like SM City Baguio, cyclical hiring is dictated by the influx of local residents and incoming tourists especially during peak season. This is one of the reasons why there are constant job vacancies for mall operations work. As of Jan. 31, the mall has a total headcount of 2,989 employees that include affiliates, tenants, administration, and agency contract employees.
The PESO report acknowledges the awareness of investors and business owners of the existing BLISTT (Baguio, La Trinidad, Itogon, Sablan, Tuba and Tublay) plan, which mandates prioritizing Baguio residents for employment. OIC Romelda Escaño said it helps that companies prefer to hire graduates from Baguio’s educational institutions.
“The feedback from many companies is that they prefer Baguio graduates. Apart from the fact that they’re intellectually at par or maybe even better than the Ivy League universities in Manila, they are humble, teachable and not jaded,” Escaño said. She added these graduates prefer to work in Baguio because of the city’s “small-town feel with big city benefits.”
Total actual job vacancies reported in 2012 is 37,944. For 2013, PESO is targeting 39,841 job vacancies.