Issue of May 14, 2017
Mt. Province

66th Courier Anniversary Issue
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Natubleng emerging as agri-tourism area
by Kimverly V. Diwas

Barangay Natubleng in Buguias is one of the emerging spots in Benguet that has agri-tourism potentials.

Benguet State University graduate Farrah Jane V. Tongol, in her study “Bridging the urban youth and Benguet farming community through agri-tourism,” also found out that a comprehensive follow-up research and effective marketing strategies should be implemented for the development of agri-tourism industry in the barangay.

Teresita Crisostomo, former barangay kagawad, said barangay officials and some residents are becoming aware of the potential of Natubleng as an agri-tourism site.

Apart from its panoramic view, the barangay offers opportunities for visitors to experience planting and harvesting carrots and other semi-temperate crops like strawberries and cut flowers.

The place also takes pride of its Apo Anno Cave, a heritage cave housing one of the acclaimed oldest mummies in Benguet.

However, there is no existing marketing strategy designed for promoting agri-tourism in the barangay.

The researcher suggested that one big market for agri-tourism would be the students in schools who generally did not have opportunities to visit farming communities.

A video presentation and a brochure that features the agri-tourism activities in the place with packaged tour that includes other tourist sites were shown to students from the University of Sto. Tomas, Adamson University, Ateneo de Manila University, and University of the Philippines-Diliman.

Manila students have been receptive of packaged agri-tours. The researcher recommended that the agri-tourism industry in Natubleng should be developed not only to augment the community’s income but also to promote acceptance and culture understanding among the urban youths and farming communities.

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