The Regional Council for the Welfare of Children (RCWC) is spearheading the conduct of the regional search for local junior ambassador for the Bright Child Campaign. 

Open to children aged 6-10 years old, preferably recommended by community leaders, teachers, parents, or church groups, the search aims to increase awareness of and support to the Bright Child Campaign down to the barangay levels. 

The Bright Child Campaign is a program that espouses the child who is provided with basic health, nutrition, psychosocial education, and social protection services from conception to adolescence, and continues practicing positive attitudes and behavior towards becoming a healthy, responsible, and self-reliant citizen.           

To qualify, the child should have been breastfed, fully immunized based on record, and enrolled/currently in school. S/he must possess the following qualities/characteristics:  healthy and active, alert and articulate, manifests positive attitudes, lives a healthy lifestyle, talented, aware of good nutrition, and eats nutritious food. 

The search is composed of a talent portion and question and answer portion. Only one regional winner will be declared based on the following criteria: stage presence and appearance (20 percent), behavior and practice (35 percent), intelligence/smartness (35 percent), and audience appeal (10 percent).

Members of the RCWC have farmed out guidelines and entry forms to the various provincial and municipal social welfare and development offices, and are encouraging the conduct of a local search in their respective levels. The conduct of the regional search is slated some time in September, while the recognition of winner will be in October, in time for the Children’s Month Celebration.

The regional winner will serve as advocate/spokesperson for the Bright Child Campaign.   

The search also aims to identify a role model for children to emulate and provide a mechanism to educate parents on the advantages and importance of health and nutrition, basic education, and especially providing a nurturing environment for their children.