December 7, 2023

With the power of social media to promote the rich culture and tradition of Benguet, the provincial government launched its nomination for the Social Media Influencer Awards 2023.

Provincial Information Officer Silver Pilo, Jr. said the award was launched through the Benguet Indigenous Youth Arts Guild (Biyag) Festival Committee led by Gov. Melchor Diclas, which aims to recognize outstanding social media creators who have made a significant impact in promoting Benguet culture and values to a wider audience.

“This award recognizes the critical role that social media influencers play in disseminating information and promoting awareness of the province’s rich cultural heritage and tourism,” Pilo said.

Individuals may nominate any video content posted on any social media account from January 2020 to March 2023.

Social media creators can be nominated in six categories: Benguet Positive Values, Arts and Entertainment, Culture, Education/Information, Travel and Tourism, and Special Citation.

Nominees must be a Benguet resident or a person with Benguet descent living abroad or anywhere in the Philippines.

Nomination should be sent in a letter format addressed to the Biyag Festival committee.

The letter along with the link of nominated contents must be sent to [email protected] with the subject: Social Media Awards in all caps.

The deadline for submission is on April 18.

For the selection process, the screening committee shall verify with the content creator their qualification, and failure to respond can be a cause for disqualification. It will choose the top three content creators from each category, who will then be forwarded to the Youth Arts Academy for the final judging on April 26.

The awarding of winners will be on April 28 during the Biyag 2023 Awards Night.

Biyag is an annual festival celebrated in Benguet to showcases the rich cultural heritage, traditions, and tourism of its people.

The festival is also an avenue for the local community to highlight their unique customs, art, music, and tourism while involving the youth. – Ofelia C. Empian