July 21, 2024

The Department of Trade and Industry-Regional Operations Group (DTI-ROG), through its One Town, One Product (OTOP) Philippines Program, inked a deal with PLDT, through the KaAsenso, bringing the 2020 Virtual Trade Expo to life.  
The virtual ceremonial memorandum of agreement signing on Aug. 17 via Zoom solidified the partnership to create and run an online platform for micro, small, and medium enterprises (MSMEs) to have new ways of doing business through a Virtual Trade Expo.
The Virtual Trade Expo is a livelihood caravan for Filipino MSMEs and other entrepreneurs to be conducted through an accessible and comprehensive digital platform giving them a venue to showcase their products and services and provide them with tools and resources that will help them improve and grow their businesses. 
With the tagline, “Rebuilding and empowering MSMEs through the new normal,” the Virtual Trade Expo is accessible through virtualtradeexpoph.com. 
Likewise, the partnership intends to improve and promote the existing online OTOP store application via mobile and otopstore.ph and help bring end-to-end digital solutions for MSMEs. 
The signing of the MOA is a step forward into continuously innovating the business system into the new normal. This is a manifestation of the advocacies of OTOP Philippines through its OTOP Next Gen program in helping the Philippine economy and providing a sustainable livelihood for MSMEs all over the Philippines as majority of businesses gradually transition online, in response to the pandemic. 
Present during the virtual MOA signing were Trade Sec. Ramon Lopez, ROG Usec. Blesila Lantayona, ROG Asec. and OTOP Philippines Program Manager Demphna Du Naga, ROG Asec. Asteria Caberte, ROG Asec. Domingo Tolentino, PLDT Vice President Patrick Tang, Association of Filipino Franchisor’s Inc. Marie-Joyce Co Yu, PLDT senior manager Linette Garcia-Perez, PLDT KaAsenso ambassadors Jorge Wieneke and wife Jenny Wieneke, OTOP Ph Consultant, Clarke Nebrao. Also present were DTI regional directors and assistant regional directors. 
The registration for the Virtual Trade Expo began after the MOA signing and will continue from Aug. 17 onwards. – Press release