SM City Baguio received two awards in the seventh annual Asia-Pacific Stevie Awards held in a virtual award ceremony on Sept. 22.
SM City Baguio accepted the Gold Stevie® Award in the Innovation in Energy and Sustainability category for their Greening Project and a Silver Stevie® Award in the Innovation in Entertainment Events category for their “Experience the Cordilleras” project.
More than 1,000 nominations from organizations across the Asia-Pacific region were considered this year in categories such as Award for Excellence in Innovation in Products and Services, Award for Innovative Management, and Award for Innovation in Corporate Websites, among others.
SM City Baguio won Gold in the Innovation in Energy and Sustainability category and Silver in the Innovation in Entertainment Events.
For the Greening Project, SM City Baguio participated in tree planting in different areas in Baguio City. To date, SM City Baguio has already planted or donated 411,531 tree saplings to the city.
To update the surrounding communities, SM City Baguio launched an information and education campaign on on-ground and online programs such as photo exhibits of previous tree planting projects, outdoor and indoor infographic panels, trash to cash events, project seed, and partnered with Department of Environment and Natural Resources for the Arbor Day celebration.
The “Experience the Cordilleras” is a mall-wide marketing campaign of SM City Baguio that aims to continue advocating the rich culture and history of the Cordilleras to local and foreign tourists.
This aims to cultivate a deeper understanding and appreciation of the Cordillera and to let tourists enjoy their ultimate mall experience.
The campaign embodies a well-developed method in communicating the best of the Cordillera through different segments such as the Experience Panagbenga Fun, Experience Ube x Strawberry Fun, Experience Cordillera Fun, and Experience Holiday Fun.
Each segment is filled with events and happenings that include experiential activities with food, art, history, fashion, culture, and many more for those who visit or shop in the mall. This project has also won the bronze award from the prestigious Asia Pacific Tambuli Awards 2018.
“We are delighted that the seventh edition of the Asia-Pacific Stevie Awards attracted so many impressive nominations,” said Stevie Awards president Maggie Gallagher.
“This year’s winning nominations are testament to the resiliency and innovation of organizations in the region, many of which continue to succeed despite the challenges of the Covid-19 pandemic. Although we are disappointed that we cannot stage the in-person awards banquet we had planned for Hanoi, Vietnam this year, we look forward to celebrating many of this year’s winners during our virtual awards ceremony on Sept. 22.”
The Asia-Pacific Stevie Awards are the only business awards program to recognize innovation in the workplace in all 29 nations of the Asia-Pacific region. It is widely considered as the world’s premier business awards, conferring recognition for achievement in programs such as The International Business Awards® for 18 years. – Press release
March 22, 2023
