December 7, 2023

The Department of Trade and Industry-Cordillera launched this year’s Consumer Welfare Month celebration with the theme, “Sustainable consumer in the new normal.”

This year’s theme dealt with consumerism in the light of the Covid-19 pandemic.

Region-wide activities were conducted to enjoin consumers, businesses, academe, and government and non-government organizations to adapt with and transition to the new normal of consumerism. 

The month-long celebration was launched with a region-wide recognition of partner institutions in the light of Covid pandemic response.

Webinars, briefings, multi-media presentations, and other forms of information dissemination were also conducted to advocate new normal mechanisms to both businesses and consumers in order for both to maintain and enhance sustainable production and consumption. 

Rolling stores/diskwento caravans have been visiting various barangays in the region. The program is a public-private partnership with the objective of bringing basic necessities closer and safer to the far-flung barangays at no additional cost to the consumers in support to the new normal on observing minimum health and safety protocols, social distancing, and to decongest the central business district to avoid Covid-19 virus transmission.

As of Oct. 30, the program made 233 roll-outs, benefiting a total of 123,975 households from 300 barangays in the region.

The Local Price Coordinating Council and ConsumerNet also conducted market and price monitoring in all the provinces and Baguio City. Simultaneous monitoring and enforcement on product standards were also conducted to ensure that only certified/quality products are sold in the market. – Press release