Filipino plant-based brand Sekaya is giving 5,190 Philippine endemic tree seedlings to support the reforestation efforts of the Cordillera Conservation Trust through the sale of its limited-edition “prescribing nature gift packs” last year.
The project is a major part of the brand’s nature conservation advocacy given the natural ingredients it sources and its emphasis on sustainability in the way that it develops products.
Sekaya committed to match the number of gift packs sold, and thanked everyone who purchased and participated in the successful initiative that will result in the planting of Benguet pine, dipterocarp, and mangrove seedlings in the Cordillera.
As one of North Luzon’s major watersheds, the Cordillera hosts nine major rivers that provide water for irrigation and energy for the entire area and beyond.
Because of the overwhelming number of tree seedlings Sekaya secured, the Cordillera Conservation Trust will be able to plant these trees in Talinguroy, Longlong in La Trinidad, Benguet targeted this month; and in Uhaj, a small rice farming village in Ifugao, in August.
Each gift pack contained a curated selection of the brand’s natural, science-backed products aligned with the brand’s “Prescribing Nature” campaign that support one’s health goals and daily wellness. Even more meaningful, the gift boxes featured the Philippine endemic trees to be planted, as illustrated by botanical artist and conservation advocate Cynthia Bauzon-Arre.
The Benguet pine, dipterocarp, and nangrove seedlings will contribute to the Cordillera Conservation Trust’s mission of preserving and protecting the mountain region and its unique ecological and cultural characteristics.
“The Cordillera Conservation Trust is happy to partner with Sekaya for this effort because we believe it is important to connect consumers not just with natural products but with nature itself,” said founder JP Alipio.
“Through this program they are co-stakeholders in the forests that we plant and build. They are active participants in the enhancement and protection of nature through their purchase of Sekaya’s natural products. Helping to heal ourselves and our Earth home, together,” he added.
Sekaya is a Filipino plant-based brand that provides natural, science-backed products to support health goals and daily wellness. It is under Synnovate Pharma Corporation, the natural products company of Unilab.
Learn more about how to benefit from Sekaya’s plant-based solutions and get health tips and information at https://www.sekaya.com.ph/ and by following @sekayaph on Facebook and Instagram. – Press release
April 26, 2024
