April 14, 2024

It’s all systems go for the “Buhay Ingatan, Droga’y Ayawan” (BIDA) Regional Caravan, which highlights the “BIDA Padyak” and a fitness activity on May 28.

Department of the Interior and Local Government-Cordillera Director Araceli San Jose said 3,000 participants from various sectors are expected to join the regional initiative, which is one of the strategies done to gain public support for the advocacy.

“We are inviting bike enthusiasts, zumba enthusiasts, and other sectors to join us in this event to advocate against illegal drugs. Participating in this endeavor can be a powerful way to raise awareness and promote the fight against drug abuse. By working hand in hand, we can amplify our message and make a positive impact in combating illegal drugs,” she said.

San Jose said 500 biking and health enthusiasts from various sectors and local bikers’ associations from Baguio, La Tri-nidad, Itogon, Sablan, Tuba, and Tublay are expected to participate in the BIDA Padyak.

The participants are advised to be at the starting point at the Melvin Jones Grandstand at 4 a.m.

The BIDA program, which commenced operations in October 2022, is a response to the directive of President Ferdinand R. Marcos, Jr. to bolster the government’s anti-narcotics campaign by prioritizing the apprehension of drug lords, facilitating the rehabilitation of drug users, and mitigating drug demand.

San Jose added the BIDA program addresses the demand-reduction side in the war against illegal drugs through interventions and can be done by addressing the root cause and providing employment opportunities and education to the grassroots or communities.

The BIDA Caravan will consist of cycling, zumba, and the awarding of the on-the-spot poster making contest and BIDA Ka Creative Short Film winners.

A serbisyo caravan will also be held in which government agencies will set up booths to offer a range of services to the public.

The services may include medical and health check-ups, legal consultations, information dissemination, and other forms of assistance that can address the needs of the community.

San Jose said by organizing a serbisyo caravan as part of the BIDA program, the government aims to provide holistic support to the community, not only in addressing the drug problem but also in improving people’s well-being and quality of life.

“The serbisyo caravan aims to provide the public with convenient access to various services while promoting a sense of unity and collaboration among government agencies in their efforts to combat drug-related issues,” she said. – Pamela Geminiano