Booking app says digital option makes travel easier
More Filipinos are eager to travel as the tourism industry goes digital and destinations ease restrictions, online booking platform Klook said.
The Travel Pulse study said 75 percent of Filipinos are also willing to spend for travel “to make the most out of post-pandemic experiences,” according to Michelle Ho, general manager for Klook Philippines and Thailand.
The study analyzes consumer travel trends based on data gathered from Klook, an app and website offering accommodations, entertainment, dining, transportation and tour packages.
“Travel has become even more accessible to consumers now that more people are becoming digital-savvy, and we believe this digital transformation is contributing greatly to the acceleration of tourism growth in the region,” Ho said.
As of posting, Klook has over 3.8 million active users and more than 300 partner merchants with 600 offerings across 21 cities in the Philippines.
The study showed Klook users in the country are inclined towards travel to Singapore, Japan, and Hong Kong due to proximity and no-visa requirement.
Ho said there is an increased interest to visit Hong Kong after it lifted restrictions, with Klook recording a month-on-month growth of 230 percent in bookings among Filipinos from December 2022 to January 2023.
There is also continued growth in domestic travel with Boracay, Manila, Tagaytay, Cebu, Clark, and Subic as some of the most popular destinations.
The study added Filipinos prefer longer travel durations, with six to nine days (44 percent) being the most popular. – PNA