March 27, 2023

The Department of Education kicked off the National School Launch of the BIDA Kid to strengthen safe return to schools measures.

With the plan of implementing face to face classes in all schools by next school year, DepEd has amplified its call to follow health and safety protocols in schools, including BIDA Kid Campaign, which promotes the 3Bs: Bakuna (Vaccination), Bayanihan (Solidarity), and BIDA behaviors.

“I think the BIDA Kid Campaign is relevant for all of us. This is not just a program; we would like to consider this an advocacy program. The BIDA Kid Campaign must become embedded and a way of life for our learners and teachers as we go back to our face to face classes,” Asec. for Field Operations and National Academy of Sports Malcolm Garma.

“I would like to express our deepest appreciation and gratitude to our partners, internally and externally, for their support of the BIDA Kid Campaign,” Garma added.

The Department secured a partnership with the Department of Health, United Nations Children’s Emergency Fund, and United States Agency for International Development (Usaid) to further strengthen the program’s information dissemination and implementation.

“I also witnessed how teachers and students and parents have found creative and inspirational way to cope with this during these extremely challenging times. We are so proud to share with you the BIDA Kid Campaign, which was developed in partnership with the Department of Education and the Department of Health,” Usaid Office of Health Director Michelle Lang-alli said.

Through the field offices, the Department featured BIDA Kid Campaign materials using a different forms of media, where 13 of them used the television platform, 20 for the radio platform, and three for the Out of Home media. – Press release