Transforming Filipina entrepreneurs into active e-commerce practitioners, as they adapt to the new normal, the Department of Trade and Industry National Confederation of Cooperatives (Natcco), United States Agency for International Development, Facebook Philippines, Shopee, and Lazada launched a project entitled “Connecting women entrepreneurs to the digital economy.”
The project aims to equip and expand the market of Filipina entrepreneurs through an integrated digital marketing training on online storefronts, implementing digital marketing promotions, and leveraging digital payments to become effective online sellers.
Women entrepreneurs struggle as they encounter barriers in their entrepreneurial journey that limit their access and productivity as they balance their roles of managing household and caring for children while contributing to family income. Today, digital technology bridges home and marketplace most efficiently, expanding access to information, markets, finance, and networks.
In 2019, data from DTI shows that 64 percent of their micro, small, and medium enterprises assisted by Negosyo Centers were women. Similarly, 64 percent of the 5.8 million individual members of the coops in Natcco are women.
DTI Regional Operations Group Undersecretary Blesila Lantayona and gender and development point person extends the excitement of the 16 regions and Bureau of Small and Medium Enterprise Development in charge of implementing programs for MSMEs on the ground to start the series of training.
“We are ready to take this event and drumbeat the MSME week to transform our women entrepreneurs from brick-to-mortar marketers to effective online sellers,” Lantoyana said. – Press release
April 27, 2024
