December 10, 2022

The government has allocated P800,000 for the conduct of market research on halal cosmetics until October, an executive of the Industrial Technology Development Institute (ITDI) said July 14.
“When we say halal cosmetics, these were made following the principles of the Halal Assurance Management System, and the Shariah (Islamic law). The contents are not against the Shariah, like these are not from animals and plants,” ITDI Director Anabelle Briones said.
She added the production process and area will be exclusive for halal cosmetics.
“The equipment to be used are also solely for the halal cosmetics production. Cleanliness is also needed for both the production and the workers,” she said.
Of the total funding, Briones said P500,000 came from the Department of Science and Technology while the ITDI provided P300,000.
“Our target for these products is the growing Muslim population, as well as non-Muslims who are searching for products that are clean and safe. We also target the export market in Muslim countries,” she said.
The ITDI has tapped the University of the Philippines Diliman to conduct the market research. Briones said the ITDI needed a third party to do the market research and UP is an expert on this.
She said part of the funding was used to make the products needed for the market research. These products would be given to companies included in a survey.
“Through a survey on the acceptance of ITDI’s halal products, we would know what else we could improve to better serve the customers. We do the survey in various areas as we had included companies in the cosmetics industry,” Briones said.
Interested entrepreneurs and technology adoptors would benefit from this project, according to Briones.
“We received many inquiries about the halal cosmetics technology. A possible technology adoptor also expressed its interest,” she said. – PNA