May 27, 2024

Buyers of real properties, particularly housing units, will soon catch a sight of the units they are interested to acquire even without having to physically inspect the property.
Thanks to technology, this possibility is not far-fetched as innovations continue to spill over to the housing industry.
With the incorporation of virtual reality (VR) and augmented reality (AR) systems, potential buyers can tour the units they are interested to buy without having to physically visit the area.
Jeo Paz, founder of tech innovation company, Nifty Hero Multimedia Services, explained how this can be done during a forum that gathered stakeholders in the property sector to discuss how they can incorporate technology to enhance their customers’ buying experiences.
Paz said dealers of condominium units can employ VR to show to their clients the units they are selling through mobile devices.
With VR, a client can tour a condo unit simply with the of head gears and motion controllers.
Paz said VR is ideal if dealers can’t bring their clients to the showroom or to the units.
Dealers may also incorporate AR, which provides clients a more interactive experience as it requires a real-world setting, in which the unit can also be toured virtually.
Unlike VR, however, AR requires that the physical environment must be integrated with the computer-generated object or image.
He said subdivision developers can adopt these technologies to enhance the experiences of their clients.
Employing VR and AR, he said, saves the agents from the cost of bringing buyers to the property site.
Paz said property dealers can adopt these technologies, which are already available in the country, to respond to the call of the times.
Paz was among the resource persons during the forum, “Digitizing the Customer Experience: The Latest in Marketing and Property Management Technologies” organized by the Subdivision and Housing Developers Association (SHDA).
The forum has gathered innovators, housing and property developers, government agencies, and other stakeholders in the property sector to discuss ways on how to make the real estate sector adapt to the changing time.
Through the forum, the importance of sales automation augmented technology solutions, and property management software solutions in improving the operations and customer experience in the real estate sector were emphasized.
“Technology is quickly shaping the future of real estate and property industry. Our coping with the pandemic is fueling the adoption of many new technologies. In order to keep up, modern real estate technology companies create more ways and models to satisfy their customers,” SHDA President May Rodriguez and Ayala Land, Inc. Residential Business Group assistant vice president said.
Umpisa Inc. President and co-founder Pamela Belen said client management and sales automation are some end-user benefits that real estate players should focus on.
She said HomeJoy by Umpisa, an integrated online platform, allows the buyers, developers, sellers, funders, and property managers to transact and coordinate online effectively. It offers cloud-based solutions including lead generation, property documents management, data security, and client management through task automation, thus increasing sales conversion.
Digitization is also key to addressing the challenges brought about by manual processes in property management, according to Edward Encarnacion, president and CTO of Inventi Intellectual Holdings Corporation.
Inventi provides a complete property management solution including data libraries, gate management, online forms, billing and collection, frictionless communications and engagement, dashboard and reports, and maintenance management.
SHDA Chair and Convergence Realty and Development Corporation President George Siy said the mobile applications save developers time and energy and keep them from having a team to develop and maintain services, allowing them to focus on their core business of development, sales, and customer service. – Jane B. Cadalig