December 10, 2022

Sitel Group, a global leader in end-to-end customer experience (CX) products and solutions, brought smiles and laughter to children and youth of the charitable non-government organization, Bethesda International Ministries in Tuding, Itogon.
The team visited with hot meals and donations of rice, slippers, personal hygiene items and cleaning and sanitation supplies. Alongside the donations, 13 members of the Sitel Baguio donned costumes of famous theatrical superheroes much to the delight of the kids.
Led by Vice President for Operations Ian Zafra, Sitel Baguio brought donations and spent the afternoon with the wards of Bethesda. The institution provides a home for children and youth who have been orphaned, neglected or abandoned by their families. 
“Being able to bring donations for the children was amazing, but spending time with them, seeing their faces light up when they saw the superheroes arrive, and just seeing them happy was priceless,” said Zafra. “We’re happy to be able to give back to the community in our own little way.”
Senior Finance Manager Anee Laxamana shared the same sentiment. “It has been four years since the Baguio Leadership Team last visited Bethesda Children’s Foundation. To see how the toddlers before have grown and to see new kids as I’m sure most of the kids from before have already moved on to better places, it really brings me so much joy to see how we put smiles on the kids’ faces,” she said.
Real Estate and Facilities Manager Shan Babiera described the experience as humbling and heart-warming. “It was an incredible experience to be the source of joy of both the children and the staff for the day,” she shared. “Their smiles and laughter will be one of my fondest memories of this year. I salute Bethesda Ministries and their staff for taking such good care of the children and giving them a nurturing environment and home.” – Press release