Businesses urged to build brands for competitive edge
Entrepreneurs are being advised to brand themselves especially as they transition to digital business to gain competitive advantages.
“Make sure our business or our brand has a recall to people. That is why more than ever, it is important if you are doing business for a while now to revamp your brand, and if you are new to the business to build your brand so we can make sure that we get the right audience and the right customers come in for our business,” Canva Philippines Community Lead Gladys Lacorte said in a webinar.
Lacorte said successful brands have clear purpose, values, and personality or character.
She underscored the importance of having a style guide and a brand name.
“So a few tips in building or deciding on your brand name – it should be memorable, it’s purposeful, it’s appropriate and most of all, please make sure that the brand name that you decide on is available so do your research and check out the competition or other brands around you. Is anyone else in the country using the brand name, is anyone else outside of the country using the brand name? It is very important that we don’t just look inside the Philippines but even outside,” she said.
Lacorte said brand names can be descriptive, emotive, or invented.
She added business owners also need to connect their brands with colors, have a right font that complements brand personality, and a logo telling a story of their brands.
Lacorte said it is likewise imperative for businesses to get feedback from the market or audience about their brand name or look.
“Do experimentations when it comes to branding. Within a month, hopefully, get their answers and you know what they want because it is very important for us to put them at the forefront of everything because they are our customers. Do your research and know what is popular to them and then it should just guide you,” she added. – Press release