June 17, 2024

The Department of Trade and Industry released Department Administrative Order (DAO) 21-09, or the “Guidelines on the grant of the DTI seal of legitimacy for legitimate direct selling and multi-level marketing”, to promote fair and responsible business practices.
Under DAO 21-09, companies engaged in legitimate direct selling and multi-level marketing may be granted a seal that will serve as a mark distinguishing them from those with questionable practices.   
With the Seal of Legitimacy, the DTI hopes to protect the public from becoming victims of companies employing chain distribution plans or pyramiding scams that are prohibited under Article 53 of the Consumer Act.   
Interested companies may submit their application to the Consumer Policy and Advocacy Bureau together with the certificate of registration issued by the DTI, Securities and Exchange Commission, or Cooperative Development Authority and license to engage in the business as applied with the local government unit.
Companies must also submit their general information sheet or list of officers or members including their tax identification number, certificate of Bureau of Internal Revenue registration, and compensation and marketing plan. 
An evaluation committee will review all applications before approval by the undersecretary for Consumer Protection Group.   
Periodic and random audits will also be done among companies granted the seal to ensure compliance.     
“Through the DTI Seal of Legitimacy, we hope to guide the public in choosing the direct selling and multi-level marketing companies they will engage with so they will not fall prey to pyramiding schemes masked as MLM,” DTI Consumer Protection Group Usec. Ruth B. Castelo said.  
The public can obtain a copy of the guidelines from the DTI website.
For consumer-related concerns and queries, send an email to [email protected] or reach us through the One-DTI (1-384) hotline. – Press release