February 24, 2024

Philippine Airlines (PAL), the country’s premier flag carrier, announced a partnership with Hip Hop International (HHI) Philippines, the official local affiliate and licensee of Hip Hop International.

The PAL-HHI collaboration aims to showcase the rich arts and culture of the Philippines by providing an exciting platform for talented Filipino dancers to express their love and appreciation for their country.

HHI is globally recognized as the authority in hip hop and street dance and the organizer of the prestigious World Hip Hop Dance Championship to be held in United States of America from July to August this year. HHI Philippines is responsible for selecting the Filipino delegates and representatives who will compete on the world stage at the championship.

To celebrate this partnership and encourage participation from the talented dancers of the Philippines, PAL and HHI Philippines launched the Pang-Ating Lahat Dance Challenge, which invites previous winners of the 2023 Philippine Hip Hop International to create and share their original choreographed dance routines, showcasing their love for the Philippines.

A submitted routine should be a maximum of 60 seconds and should incorporate Filipino-inspired music as well as convey positivity, love, and respect for Filipino culture and the Philippines as a destination.

Participating dancers are encouraged to join the challenge by posting their videos on TikTok, using the Pang-Ating Lahat logo with the hashtags #PangAtingLahat, #flyPAL, #TeamPilipinas, and #HHIPH2023.

Philippine Airlines will select four winners who will receive roundtrip tickets from Manila to Los Angeles between July to August.

The PAL-HHI collaboration is a testament to PAL’s commitment to promote the arts and culture of the Philippines. By supporting initiatives that highlight the talent and creativity of Filipinos, the flag carrier continues to foster national pride and showcase the beauty of the Philippines to a global audience.

“Together with HHI Philippines, Philippine Airlines celebrates the vibrant culture of the Philippines. We want to ignite a passion for OPM and dance, while showcasing the extraordinary talent of Filipino dancers. Our new partnership reaffirms our commitment to promoting local arts and culture on the global stage,” said Howard Lance Uyking, assistant vice president for Brand Management of Philippine Airlines. – Press release