February 23, 2024

The Philippine creative industries surged as one of the primary catalysts of the country’s rapid economic growth.

Based on the latest economic data released by the Philippine Statistics Authority, the arts, entertainment, and recreation sector contributed P52.8 billion in Gross Value-Added to the economy in the third quarter of 2023, recording an outstanding year-on-year growth rate of 15.5 percent.

 The sector ranked as the second top performing economic sector in 2023 in terms of growth, next to accommodation and food service activities and has outpaced several key industries, highlighting the vast economic opportunities in the sector and demonstrating the creative industries’ capacity and potential to deliver tremendous economic value.

 Trade and Industry Sec. Fred Pascual said the DTI believes the recent vibrant celebration of the very first Philippine Creative Industries Month (PCIM) in September has generated a significant and robust momentum for Filipino creatives that galvanized this growth surge.

He said the DTI, together with its partners, organized 75 PCIM co-branded and co-bannered events which involved more than 20,000 creative workers and reached over one million Filipinos nationwide, aimed at raising awareness about the Philippine creative industries and promoting the goods and services of Filipino creatives.

 “The implementation of RA 11904 or the Philippine Creative Industries Development Act is in full swing in order to chart a strong, sustainable, and inclusive growth path for the sector. The PCIDA is a hallmark legislation that aims to promote and develop the creative industries by protecting and strengthening the rights and capacities of the creative industries,” he said.

 The law established the Philippine Creative Industries Development Council, chaired by the DTI, to coordinate and synergize the country’s plans and programs for the development of the sector.

 “To realize the spirit of the law, the Council has been implementing the ‘Malikhaing PinoyProgram’ covering various programs that provide infrastructure support, support for R&D, innovation, and digitalization, revitalization of creative education, building of creative cities, exports and investments support, and ease of doing business support for creative businesses, among others,” Pascual said.

 The DTI has spearheaded the conduct of “Fiesta Haraya” or regional creative festivals in various regions nationwide which provided a platform for the country’s regional creative communities to show off and capacitate the best of their local artists and creatives through exhibitions, training sessions, and conferences and more.

The DTI also launched the Lunsod Lunsad Program towards building more creative cities in recognition of the potential of creative sectors in spurring socio-economic growth in local communities.

The project aims to support and empower local creative talents, promote economic sustainability, and develop the cultural and creative landscapes of our country’s cities.

 Early this month, Iloilo City, with support from the DTI and the National Commission for Culture and the Arts, was recently named as a Unesco Creative City for Gastronomy.

Iloilo is the new addition to the two Unesco-designated creative cities in the Philippines, namely Baguio City, which is a Creative City for Crafts and Folk Arts, and Cebu City, which is a Creative City for Design.

 On Oct. 16, the DTI held a ceremonial awarding for Lunsod Lunsad Creative Cities for the 40 cities selected to receive fund support for their creative proposals and kick off the implementation of their projects. DTI provides funding of up to P3 million to each qualified city to implement creative city initiatives. – Press release