June 14, 2024

SM’s Servicio, which used to be the SM Business Service Center, has introduced products like Wi-Fi kits and entertainment for mobile TV, gifting requirements such as gift cards and gift passes, SM Advantage Card, and prayer cards in its service operation.

Servicio also offers the cash-in of digital wallets (GCash, PayMaya, Grab Pay), top-up of RFID accounts for Easytrip and Autosweep, top-up of reloadable bank cards like Metrobank and BPI, and enabling mobile payments as addition to its services. 

“With the retail landscape changing, Servicio has embraced technology and is continuously adapting to changes,” Cedie Nieva, assistant vice president for Business Center Operations, said.

“All these transformations created a smoother and more convenient shopping experience for customers of Servicio, as we commit to naturally progress,” said Nieva.

Servicio is one of the largest and most extensive over the counter one-stop shops for bills payments; foreign exchange; and remittances, government services, among other services. 

It began 25 years ago, when the SM Department Store began offering services that went beyond shopping. 

At the store’s Customer Service counters, shoppers could avail Forex services to exchange their currencies; and pay their bills for utilities, telcos, and credit card companies. 

As SM grew, its bills payment service expanded to include government agencies like SSS and PagIbig payment for monthly dues, fees, and contributions.

It became the first and only private partner of the Philippine Statistics Authority in processing civil registry certificates, such as birth, marriage, death, and certificate of no marriage; and through its partnership with PhilHealth, became a processing center for member registration, premium payment, and issuance of I-Philhealth Card.

It also accepts payments for Land Transportation Office license renewals and National Bureau Investigation clearance renewals.

 SM also partnered with all of the major electric, water, and cable providers in major cities and municipalities nationwide. 

The SM Business Service Center continues to serve the ever-changing needs of its customers as Servicio.

It serves as a full-desk financial and non-financial service provider for both private and government customers. 

It now has tie-ups with airlines like Cebu Pacific, PAL/Pal Express, Air Asia, and Cathay Pacific/TigerAir; BDO Insurance; and 2GO Express to provide courier service for parcels and documents and 2GO Travel to sell travel tickets to ship passengers.              

From the Customer Service Counter of the SM Stores where it started, it now serves customers at the SM Markets – Supermarket, Hypermarket, and Save More; the info booths and Consumer Welfare Desks, at the SM Malls; and at Waltermart with almost 600 locations nationwide. – Press release